St Patrick’s Day is frequently celebrated across the UK despite the vast majority of us not even having a drop of Irish blood running through our veins. The famous London Irish rugby game has been scheduled for Saturday 23rd March 2019, although the actual St Patrick’s Day is the 17th March. As the seats are limited for the live game, many rugby fans will take to their local pub for the live showing on the screens so they can have a fresh Guinness and laugh with their mates.
Pub owners will know that on St Patrick’s Day you have to put a shamrock in all the glasses of Guinness served. The shamrock itself symbolises the holy trinity when preaching and brought the Latin alphabet to Ireland. Pub goers will celebrate the day by usually wearing all green, eating green foods and even drinking beer dyed green. While as a pub owner you may not be able to conduct your very own parade or dye an entire river green you can certainly join in the festivities in your own way and increase your sales during St Patrick’s Day
5 Top Tips To Promote St Patrick’s Day In Your Pub
p.* Expand Your Irish Drink Selection* – Guinness isn’t the only drink mass consumed on St Patrick’s Day. Pub owners will be delighted to know that they can also do a lot of business with the Irish whiskeys available on the market and test some new stocks out. Irish whiskey sales have grown each year for the last 20 years. An Irish whiskey or beer tasting evening for your guests would go down a treat on the holiday, or perhaps offering a Bailey’s cheese cake dessert option to the menu.
Cater To The Day – Designing your own St Patrick’s themed menu and make sure to include lots of green and leprechauns. This could showcase some of the higher profit margin drinks and by keeping the menu choices simple you are lifting a great amount of stress off your in-house chefs. By having a promotional offer on all food served you would also be able to sell more drinks as your guests would stay at your premises for longer whilst eating.
Green, Green and More Green – Set the atmosphere by hiring an Irish band for the day or by adding some to your playlist for the day. If your staffs are willing, ask them to dress in green.
Try For Family Business – If your pub is family friendly you could hide a few four leaf clovers around the pub or the playground outside if you have one. If a child finds one, they could have a dessert for free or receive a St Patrick’s themed goody bag. Though if the child in question has siblings, you may want to hand out more to avoid arguments and the siblings causing a scene. By offering this you will be encouraging the parents to come back to your pub for the customer service they received and maybe they’ll bring some friends next time too.
p. Promote, promote, promote! – You could hand out flyers in the high street with discount vouchers or offers at the bottom of them. Posters or blackboard art could be displayed within your pub. You could even start a social media campaign on your various platforms.
Ensure Your Insurance Protects You
There a lot of holidays to celebrate over the spring period. Valentine’s Day, Easter, and Mother’s Day just to name a few. You have to change your displays and decorations often. You can get so caught up in the moment that you may overlook renewing your insurance. Or whilst you are searching for the best insurance quotation and dealing with your staffs you may miss a holiday sales opportunity.
At Coversure we always operate with your best interest at the heart of our business so you can be sure that you are in safe hands. We all love a trip to our local pub and we wouldn’t want to see them disappear so we’ve compiled a special policy for them.
The typical pub policy will include:
- Stock cover including food and alcohol
- Electronic business equipment (e.g. tills)
- Public, products and employers liability – a legal requirement for all employers.
- Buildings insurance available (including listed buildings)
- Contents cover
- Glass cover
- Loss of licence cover
Contact Coversure Today
All our policies are fully tailorable so you won’t be paying for anything you don’t need and you can choose which add-ons you think would suit your business. If you’d like to know more about our options for pub and bar cover then please contact your local Coversure office by clicking here.