Everyone gets a little eggy in the run up to Easter. The children want their Easter treats and the shops are flooded with parents trying to find the perfect chocolate for their kids. Retailers scramble to organise the festive feasts held around the UK. The news on the street says that Easter this year won’t be as cracked up as it used to be in previous years due to the Christmas slump in sales forecasting a negative year for the high-street and retailers. Can 2019 prove the statistics wrong by being sunny side up? In this blog we’ll provide out top tips to ensure your shop can poach rival’s customers.
2018’s Retail Statistics
The ‘Beast of the East’ saw that the Easter weekend sales were unable to live up to previous years with shoppers refused to go out in the rotten weather conditions. Sales were expected to rise by 2.6% but they instead fell by 3.1% compared to April 2017, the biggest fall since the BRC started collecting the data 23 years ago.
How Can You Revive Your Shop in 2019?
Exclusive In-Store Offerings – You could experiment with in store promotional events only, to get the shoppers to come into the store rather than them going online elsewhere. You don’t get to try before you buy when purchasing the majority of goods online, whereas in store you can try clothes on and get the true service element, increasing the chances of a return customer.
Embrace The Egg-Hunt – Easter wouldn’t be complete without Easter eggs. Supermarkets and department stores often hold an Easter egg hunt in store by using stickers of the eggs for minimum mess and chaos. Children, adults too if they wanted, would be given a map of the store and would be asked to mark where they found the stickers in store. If they find all of them they could be awarded a voucher to spend in store or have their current shop discounted by the Easter bunny at the till. Why not try it in your own shop? If you were a bicycle shop, you could hide all the eggs in the baskets of the bicycles in the shop.
Support Good Causes – A notable scheme that leading supermarkets are currently doing is having their customers vote on which local charity they will donate a share of their store’s profits with. You can extend this to any kind of retail store. Not only is this good at making people aware of the charities but it’s also a good PR and marketing opportunity.
Bundle Up – If you are looking to clear room for more up to date stock it may be worth considering bundling up some items as part of an Easter special in-store promotion. People love a discounted set and if it makes their lives easier, you could see them fly off the shelves.
Chocolate Everything – If you own a bar or restaurant it would be worth looking up how to make a choc-tail, a cocktail heavily relying on chocolate as a main ingredient. Your guests will thank you and it offers you a unique marketing tool in your promotional posters and flyers.
What Challenges Could Shops Face During Easter?
Recently BBC news has reported that we will be getting a pudding tax on top of the sugar tax on all soft drinks. The public want to eat healthier foods and by doing so they are spending less on chocolate, the main gift given at Easter. Major online retailers will be holding various promotions which customers will gravitate towards due to being able to fill their basket with more eggs and get them conveniently delivered to their doorstep just in time for Easter. Shopper’s local supermarkets will have the basic Easter eggs whereas online retailers may have a wider selection. Perhaps a way of combatting online retailers is incorporating more variety into the stores or adapting to use the online retailers as one of their distribution lines.
At Easter it gets hectic in store, customers often knock down displays by accident and staffs often get left feeling overwhelmed by the queues. It’s already a difficult task trying to predict what is going to happen to the future of the high street retailer. To help you out we at Coversure have made a special insurance policy dedicated to shop owners which will take care of all your insurance needs and you may save yourself time and money throughout the yearly events.
Want To Know More?
If you have a question or a renewal due for your shop insurance, contact Coversure today. Our branches have decades of experience in providing comprehensive insurance cover to meet your needs. Contact your local Coversure office by clicking here.