Coversure customers highly satisfied with their dealings
During April and May 2007 over 1,800 customers were invited to respond to a number of questions in relation to their dealings with and the service offered by Coversure Insurance Services. The survey was sent out to a wide range of customers, both male and female and aged 17 years old and upward. The survey asked customers to provide feedback on the service, advice and products purchased from Coversure, as well as an indication as to whether they would purchase another product through Coversure or recommend Coversure to their family and friends.
The results of the survey were very pleasing and encouraging, showing 96% of respondents were satisfied with the service/advice received from Coversure. Of this 96%, 72% were very satisfied indicating nearly three quarters of our customers are very satisfied with the service/advice received from Coversure.
In addition to this, 95% were satisfied with the policy that was recommended by Coversure, of which 58% were very satisfied. These figures indicate that the insurance needs of our customers are being assessed accurately and our sales staff are recommending the correct policy to meet their needs. Further to this, 99% of respondents said the product was explained properly and that they understood the product fully.
With the positive results seen above, it was no surprise to see that 98% of respondents would purchase another product through Coversure and 97% would recommend Coversure to their family and friends. This demonstrates that our customers are happy with both their policy and the service received. These are excellent findings as it indicates that customers must have a lot of faith in the products and service Coversure offer in order to put their reputation on the line and recommend Coversure to their family and friends. When asking the customers if they felt they had been treated fairly in their dealings with Coversure, 97% of respondents said they had been treated fairly.
The final question asked the customers to rate their overall dealings with Coversure, 96% of respondents rated their dealings with Coversure as good and 77% of these felt their dealings were very good. This is very impressive and expected in a way, given the results in the previous questions.
To conclude, the April/May 2007 Customer Satisfaction Survey results were very impressive and an improvement on the good results from last year’s survey. The survey shows how important it is to use customer feedback to continuously improve the products and service we offer customers. Over the last twenty years, we have worked exceptionally hard to ensure we have the right products and to give exceptional service to our customers and it’s always very pleasing and gratifying to receive such positive responses from our customers.
