Cheap Truck Insurance
Driving up the M6 this morning I was struck by the number of lorries of the road, not just the small ones but the big ones too. Here’s a lorry carrying bricks, here’s another with a milk container on the back, another one with nothing on at all and of course the supermarket one offering cheap insurance deals. I don’t think he had cheap insurance deals on the back of his truck but he did seem to be advertising their availability above everything else that his employer had to offer.
At least this type of advertising is restricted to the outside of trucks and lorries at the moment. I wonder what it will be like in future? Will we see cheap truck insurance advertised on the side of aeroplanes, will our commuter trains be liveried with the logos of insurance brokers offering cheap insurance?
What is this obsession with cheap insurance anyway? Everywhere you look they are offering us cheap insurance aren’t they? On the television, on the tube, on our petrol pumps, even when we’re having a pee at the service station there is the advert staring us in the face. “Aim higher for cheap truck insurance!”
Is it me or does it seem that only insurance is sold in this way? You don’t very often see adverts for chocolate biscuits or the latest sofa sale at DFS in motorway service station toilets do you? Is the little doggie with the toilet paper staring out at us from the back of a (cheaply insured) truck? No, I don’t think he is.
Perhaps it is the very fact that these advertisements for insurance are aimed at us when we feel at our most vulnerable that makes the people in insurance advertising think that they will work. The poor little car driver overawed by the size of the lorry careering by as he cowers in the slow lane is perhaps receptive to the idea of a cheap insurance deal. Maybe the chap In the motorway service station toilet is considering taking out a larger endowment who knows!
Next time you are out and about on the motorway, have a look and see how many cheap insurance deals you are being offered. There will be adverts on the sides of trucks, in fields, in toilets, on petrol pumps, bins and magazines. There will be adverts for cheap insurance on the radio and on the TV screens in the service stations. There might even be a cheap truck insurance salesman sitting next to you now as you sip your well earned cuppa in the Watford Gap services. Cheap insurance is all around, let’s hope for the sake of our children that the idea doesn’t catch on!